Gen-Z for Change organized 12+ content creators to attend an abortion rally in Phoenix to hand out birth control, register voters, and post content about reproductive rights. This cohort contributed to directing over 45,000 people to Civic Unplugged’s Voter Registration tool.

The National Labor Relations Board (NLRB) has repeatedly ruled against Amazon for numerous labor violations, including widespread union activity surveillance, anti-union propaganda dissemination, termination of union employees, and more. However, two years later, Amazon still refuses to negotiate a contract with their workers. In June, we launched peopleoverprime.org to allow people to send auto-generated emails to the NLRB and White House calling on them to issue a bargaining order to Amazon, finally bringing them to the table and ending their years-long charade of appeals and delay. 

We generated over 833,000 views about the importance of the NLRB, the attacks from corporations, and our tool, driving over 24,000 people to peopleoverprime.org to email NLRB (Examples HERE, HERE, HERE). 

In May 2024, we worked with student organizers across the country and launched freepalestine.tools/universities to send auto-generated emails to universities demanding divestment from the genocide in Gaza. We've sent over 800,000 emails to universities.  

In March 2024, Gen-Z for Change launched freepalestine.tools, which allows people to download an apple shortcut to send auto-generated emails to their representatives in Congress urging for a ceasefire in Gaza. Since then, we've sent over 100 million emails to members of the House and Senate. 

Gen-Z for Change partnered with NowThis on a series titled Cut From Curriculum. This series highlighted many of the stories that are often excluded from the high school history classroom. We produced ten videos which generated over 1,050,000 views on TikTok and Instagram (Examples HERE and HERE)

When GOP Utah lawmakers launched a tipline to report trans employees for using the bathroom of their choice, Gen-Z for Change produced content urging people to send fake tips. Due to organic interest across social media, over 12,000 tips were sent to the tip line, “none of which seem legitimate,” according to Utah Auditor John Dougall. The tipline was removed.

In early March 2024, Gen-Z for Change launched theyouthagenda.org with March for Our Lives, United We Dream, and Sunrise Movement, highlighting key policies and actions the Biden administration can champion to align with our generation. Our press conference included Representatives Summer Lee, Greg Casar, Jamaal Bowman, Ro Khanna, and Senator Bernie Sanders. Overall, we generated over 550,000 views on Instagram and TikTok about the agenda. 

When Kamala Harris became the Presidential nominee, our youth coalition wrote and published a letter to Kamala Harris urging her to fight for our generation by championing our Youth Agenda. 

In January 2024, the White House halted all approvals of new LNG export terminals until a thorough climate analysis was conducted. Gen-Z for Change generated over 300,000 views to halt approvals for LNG export terminals, including content with German climate activist Luisa Neubauer (debunking the “Europe needs U.S. LNG exports” myth) and Roishetta Ozane, grassroots organizer of the Vessel Project, who lives close to these proposed projects (Examples HERE and HERE). 

​

Alongside frontline organizers, Gen-Z for Change organized and conducted meetings in person and over Zoom with White House Climate Advisor Ali Zaidi, who led the internal effort to halt LNG export terminal approvals. 

2024ward is an internal initiative from Gen-Z for Change that houses all of our election projects, including endorsements, events, and messaging. This election cycle, Gen-Z for Change is supporting candidates from the top of the ticket to the bottom, as well as several ballot initiatives. One notable project includes our RepreZent program, a group young of endorsees under 30 running to champion youth issues in Congress. 

On July 7th, 2023, Gen-Z for Change launched Gen-Z X El Cambio, a hub run by and for Gen-Z Latinos to share their perspectives and educate others on U.S. history, politics, and pop culture. Nearly one year later, Gen-Z X El Cambio has generated over 69,000 followers and 4.3MM likes. Since 2024, XEC has generated over 24.2MM views about education, LGBTQ+ rights, immigration, and more. 

The City of Atlanta and Atlanta Police Department is committed to destroying over 100 acres of Weelaunee Forest for a police training facility, green lighting $67 million for the project after 15 hrs of near unanimous public comment against it. Despite continuous efforts to suppress the community’s opposition, the Stop Cop City movement is in full swing and we will continue to use our platform to educate our audience and provide calls to action. In 2023, we launched stopcopcity.net, directing people to send over 63,000 emails to contractors, funders, and city council members to cease support of Cop City.

After Florida Governor Ron DeSantis banned AP African American History and the College Board subsequently watered down the course, Gen-Z for Change launched teachthetruth.co. This site allowed young people to easily email the College Board urging them to tell our true, intersectional stories—not just what conservative pundits want to hear. Ultimately, we sent over 30,000 emails, which prompted a response from College Board.

Every June, large corporations change their profile pictures and stock shelves with rainbow-colored products to “support” pride, yet simultaneously donate to Anti-LGBTQ+ politicians and PACs. This comes at a time when anti-LGBTQ+ legislation is sweeping the nation, with over 500 bills introduced in the most recent legislative session, and 87 passing in 23 states (Trans Legislation Tracker). 

In response, Gen-Z for Change launched paybackpride.org. We summed up donation records from over 100 companies to PACs (RSLC, RAGA, and RGA) and state legislators in the 23 states that have passed and implemented anti-LGBTQ+ laws. Through our content and email tool, people sent over 7,000 emails to companies telling them their solidarity is not for sale. 

In March 2023, the Biden Administration approved the Willow Project, despite over 1.1 million letters sent to the White House to stop the project. Alongside impact producer Alex Haraus, Gen-Z for Change led an effort to generate over 80,000 emails and 8,000 calls to Congress urging for a suspension of Willow permits until litigation is completed. Ultimately, 33 members of Congress signed onto a letter led by Representatives Huffman, Ocasio-Cortez, and Bowman to suspend Willow permits. 

Gen-Z for Change is advocating for the Biden Administration to declare a Climate Emergency, which would unlock executive powers to phase out fossil fuels and more. In collaboration with U.S. Representatives Summer Lee and Jamaal Bowman, as well as Senator Ed Markey, we generated over half a million views in 2 days urging Biden to make this executive move. 

In collaboration with Advocates for Youth, we mobilized content to advocate for Progesterone-only birth control to be available over the counter without age restrictions. Working from before the FDA scheduled a hearing until they ultimately approved it and the Biden administration passed with no qualms, we put out content totaling 120 thousand views.

In July, we launched an IG story mini-series called Congressations in partnership with Teen Vogue where members of Gen-Z for Change sat down with Representatives and Senators to discuss issues our generation is most passionate about. We created content with Rep. Summer Lee, Rep. Maxwell Frost, Rep. Jeff Jackson, Sen. Alex Padilla, Sen. Ed Markey, Sen. Elizabeth Warren, Rep. Robert Garcia, Rep. Jamaal Bowman, and Rep. Primila Jayapal. 

In November 2023, Starbucks Workers United launched Red Cup Rebellion, where workers across 100+ locations went on strike during Red Cup Day, Starbucks’ most profitable day of the year. We coordinated with Starbucks Workers United to create content about the strike. Overall, 700,000 views of the 1.0M views total on #RedCupRebellion came from 20+ Gen-Z for Change coalition members.

During the WGA and SAG-AFTRA strikes, creators across social media were offered payment to promote stuck work on their platforms. In coordination with SAG-Aftra and WGA, Gen-Z for Change launched Labor Over Likes, a solidarity pledge refusing to promote struck work for the duration of the strike and abide by SAG-AFTRA’s Influencer Guidance. Ultimately, over 250 content creators with a combined following of 150 million signed our pledge. Our Deputy Executive Director Victoria Hammett spoke at a SAG-AFTRA rally about the success of our campaign in September.

In August 2023, Gen-Z for Change coordinated with Grindr United workers to generate awareness of unfair labor practices and gather signatures for their petition to respect workers’ right to organize and to negotiate in good faith. By the first video, the petition to support Grindr’s union with CWA jumped from 1,100 to over 8,000. We will continue to support Grindr United however we can in their efforts to garner a fair contract. 

Gen–Z for Change was invited to Representative Bowman’s introduction of the More Teaching, Less Testing Act. This transformative piece of legislation is designed to prioritize classroom learning and individualized education, rather than tired and deeply flawed standardized exams. Our Mobilization Coordinator, Jack Petocz, spoke at the introduction and shared his experience organizing for quality education in the state of Florida. 

In coordination with creator Imani Barbarin (@crutches_and_spice), Gen-Z for Change launched No Labor Day to educate others on ongoing labor organizing and fundraise for striking unions on the Labor Day Holiday. This campaign generated over 350,000 views on the #NoLaborDay hashtag.

Voting participation is crucial for a sustainable democracy, and we worked to increase youth awareness on crucial state elections this year. In Ohio, we worked heavily to encourage voters to Vote No on Issue 1 and Vote Yes to codify the right to abortion into Ohio Law. In Virginia, we created content about the importance of this election to protect immigrants and the dangers of a GOP majority in the General Assembly for crucial Gen-Z issues across the board.

In response to widespread GOP attacks on education, Gen-Z for Change launched our Banned Books Initiative to educate young people on current events, the history of fascism, and how to take action to safeguard our fundamental right to learn. 

SAFER, a multi pronged initiative, was created after the fall of Roe v. Wade as a way to aid those seeking abortion services. SAFER is an acronym for Spamming the reviews of crisis pregnancy centers, Assisting abortion seekers through volunteering, Funding a split ActBlue of 50 clinics nationwide, Educating friends and family about the details of the decision, and Registering to vote for pro-choice leaders. Notably, after having our tool shut down by Yelp and Google Reviews, our team worked with Yelp to add a consumer notice to all listed CPCs noting that they don’t provide abortions. Also, our Gen-Z for Choice fund raised over $2,400,000.

In 2022, Starbucks stores across the country were beginning to face union-busting tactics from Starbucks corporate. To counteract this, we created a coded website changeisbrewing.org  that allows people to generate fake job applications to prevent union busting stores from hiring scab workers. 
Since the launch of this project, we’ve generated over 140,000 fake applications with the permission of on the ground union organizers in stores across the country.

In late March 2022, Ralph's began hiring scabs after 48,000 grocery store workers at Kroger-owned stores in Southern California went on strike. To counteract this, we created a coded website wreckitralphs.com that allows people to generate fake job applications to prevent union busting stores from hiring scab workers. 
Since the launch of this project, we’ve generated over 40,000 false job applications at the request of on the striking grocery workings, ultimately taking down all job applications for these temporary positions.